Just announced this week, Paycheck Baits brings back a popular topwater bait from the Reaction Innovations arsenal. It’s nice to see two companies get along and share their success. But, what do we think about this bombshell for the bass fishing world?

Strike King has just put their 2010 Catalog online which lists all of the baits, colors, and flavors that will be soon available. It clocks in at 50 pages of fishing goodness. Grab your PDF viewer and download the catalog here. I personally am liking the premium Strike Shad and Flat Shad crankbaits on page 15.

Due out in April is the 5 inch version of the popular River2Sea Kong. I got my hands on this bait for you guys a month before its due on store shelves. For those who are unable to throw the 9″ or 6 5/8″ versions, this one may be right up you alley.

The long awaited Shimano Chronarch D’s are starting to hit store shelves. Who’s one of the first to carry them? Our friends at Tackle Warehouse. Whats the biggest change for the Chronarch? How about a major weight loss and a somewhat new look for the 2009 season.

In a stunning move, Navionics proved to be on the cutting edge by being the first to introduce a chartplotter aimed at anglers, for the iPhone. Using the iPhone’s built in GPS, users will be able to install Navionics Mobile and have a mobile chartplotter.
iPhone users will be able to download maps and store them on the phone’s internal hard drive, and even bring up maps in remote locations where cell phone service is anything but close.

According to the Navionics …

It’s that time of the year that every angler dreams of. New gear, crappy gifts (until now), and more egg nog with those inlaws. What’s hot for this 2007 holiday season?? We answer that, and help your relatives shop for you as well. We even have video!