What started as a passion, ended up turning into a business for Bassaholics owner Dan Norman. Based out of California, home to some of the biggest bass in the country, Bassaholics produces lifestyle apparel for hardcore anglers and swimbait lovers.

Any fisherman has felt the wrath of mother nature. After all, rainy days can be some of the best fishing weather, as well as some of the worst. Frogg Toggs realized this and captured a niche market with their line of lightweight rain gear.