HomeIndustry NewsICAST 2010 Roundup

ICAST 2010 Roundup

ICAST 2010 was held on Las Vegas Nevada on July 14-16, 2010. Every year it’s bragging grounds and a culmination of the newest and best products that our industry has to offer. So, if you didnt make it…what did you miss, and what should you be on the lookout for? Here’s a few of our favorites.

GLoomis NRX RodsG Loomis NRX Rods

Available August 13, 2010 in USA and Canada

Winner of the ICAST 2010 Best of Show. The last rod that G Loomis introduced was 16 years ago with the GLX.  Now, we have a rod that is the new poster child for G Loomis. It weighs at least “15-percent lighter than similar GLX rods, plus offers the durability to make them up to 20-percent stronger and more impact resistant” according to G Loomis’ chief rod designer, Steve Rajef. There are 13 new rods in all. 8 casting rods with an MSRP of $450 to $500, and 5 spinning rods with a MSRP of $450 to $475.

Shimano Curado 50e reelShimano Curado E50

Available Mid-Late Fall 2010. Get it at TackleWarehouse

You may remember our Curado 200E review. Well, we just got smaller and lighter. The Curado 50E is 6.9oz (compared to 7.6oz 200E), and is easily palm-able for pitching those smaller baits. In fact, Shimano has designed the Curado 50 E Series Casting Reel especially for light line and finesse applications. The price point is slightly higher, at $199.99, bur you still get the 6:4:1 gear ratio, HEG gearing, 10lbs of drag, aluminum frame, and Magnumlite spool. It’s identical to the 200E in every aspect, except the weight and size being smaller. It looks to me like we finally have a price-worthy replacement for the discontinued 50mg Chronarch lovers.

MinnKota Talon anchoringMinn Kota Talon

Available Fall 2010.

With the success of the Power Pole, I figured it was about time we had a company follow with their own version. After all, isn’t that how this industry operates. Talon’s innovative engineering and design provide many performance advantages, leading with the fastest deployment time compared to any product in its category. The Auto Up/Down feature needs only a quick press of a button for fully automatic deployment. It doesn’t use any hydraulics, just electricity. This leads to a quieter, quicker, and easier to install solution. To gauge the depth of the deployed spike, the angler can simply glance at the unit’s LED indicator lights which display deployment in one-foot increments. When ready to move to the next location, Talon’s notification alarm warns users if they start their outboard engine while the spike is still deployed. Suggested retail prices for Talon are $1,299 with a six-foot, four-inch spike and $1,449 with an eight-foot, four-inch spike.Watch the video below to see it in action.

Sebile Weight SystemSebile Soft Weight System

Winner of the ICAST 2010 Terminal Tackle category was this gem idea. You can now easily add weight to your bait via the hook shank. These gum-like weights are made of soft tungsten and can be easily removed, added, or repositioned without cutting your line. Ideal for soft plastics, and available for 1/0 to 6/0 hook sizes. Retail price is going to be from $7.75 to $10.75 for a pack depending on hook size. Genius idea Sebile!

2010 ICAST New Product Showcase Award Winners

Overall Best of Show – G.Loomis – NRX Series Rods

Apparel – Frabill, Inc. – FXE Stormsuit

Combo – Ardent/Lamiglas – C400/XC704 Fishouflage Bass

Electronics – Lowrance Navico – Lowrance Elite-5 DSI

Eyewear – Maui Jim Sunglasses – Guy Harvey Collection

Fishing Accessory – Adventure Products, Inc. – EGO S2 Slider Landing Net

Giftware – Boating Expressions, Inc. – Fishfenders

Kids Tackle – Pure Fishing – Pflueger-Spinning Combo-Apprentice

Line – Rapala – Sufix 832 Advanced Superline

Soft Lure – Koppers Fishing & Tackle Corporation – Live Target Hollow Body Frog

Hard Lure – Shimano American Corporation – Waxwing Sub-Surface Swimming Jig

Marine – Minn Kota – Talon-Shallow Water Anchor

Freshwater Reel – Shimano – Stella FE

Saltwater Reel – Shimano – Trinidad A

Freshwater Rod – G.Loomis – NRX

Saltwater Rod – Shimano American Corporation – Terez

Tackle Management – HYI, Inc. – Openwater Tackle Backpack

Terminal Tackle – Sebile Innovative Fishing – Soft Weight System

Branson Werner
Branson Werner
When not working his heart out on websites, e-commerce, and programming, Branson like to enjoy time on the lake. His best times are spent with friends trophy bass hunting.


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